Focus groups can reveal detailed information and insight on the chosen topic. When well executed, a focus group creates an accepting environment that puts participants at ease allowing then to thoughtfully answer questions in their own words and add meaning to their answers. Surveys can still gather relevant information needed (another research method that shall be used for this thesis) , however a focus group could get a better understanding of things at a deeper level.
Points on what is a focus group and how to execute it properly:
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Dissertation TitleThe Beautification of the Nadur Historical Centre by means of holistic lighting design Archives
April 2017
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