Marcello Martino Design - Product & Interior DesignThis case study will focus on Marcello Martino Design, based in London, who does everything from product to interior design services. The firm recently took interest in eyewear design, being inspired by the aerodynamic shapes, it became one of the lines the firm is working on. "From concept sketches to surfaces and production drawing to near photorealistic visualizations, the software in the Autodesk Design Suite supports every step in my design workflow. With a computer and Design Suite, I feel like there’s nothing I cannot do." - Marcello Martino, Creative Director and Principal Marcello Martino Design At the very beginning of the design process, Marcello starts of by sketching shapes and forms not commonly associated with eyewear. This is done by many designers - sketching for inspiration and brainstorming ideas. Doing this he explores ways to incorporate the forms into a practical product design. During the second part of the process he focuses on the most promising ideas, he then develops designs fully. He uses software in the Autodesk Design Suite including:
Autodesk Showcase software allows Marcello to quickly produce a near photorealistic rendering of the eyewear. This helps him to provide a clear visual to suppliers. Another stage in the process would then be to transfer the product onto Autodesk 3ds Max Design software to take visualizations even further by helping him to place products into a detailed scene.
Busing all of this software, Marcello Martino Design is able to: • Move more seamlessly from detailed design to surface development to visualization, • Better control costs by accessing many capabilities in a single suite, • Increase the speed of the design process, • Communicate more clearly with the client. To conclude, I think that the company chose the best design software to achieve the end result. With all the programs working together as one, they had no problem switching from one to the another so that finally they would get a finished 3D render of such a rich quality.
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Buro Happold - FIFA World Cup 2014 StadiumIn 2014, the FIFA World Cup the world’s most widely viewed sporting event, was held in Brazil, the only country to have won the tournament five times. In preparation, 12 Brazilian cities hosted matches in new and significantly renovated stadiums throughout the country. One of those stadiums is the Arena das Dunas, located in the northeastern city of Natal and designed by architectural design firm Populous. Working along side Buro Happold, a design and engineering consultant, whose team uses a combination of Autodesk Revit Structure and Autodesk RobotTM Structural Analysis software to help create distinctive buildings such as the Natal stadium. “Autodesk Revit Structure software helps us to be very fluid when we are exploring forms and working with the architects,” says Correa. “There is a definite advantage in being able to cycle through design iterations and produce information that can be used very quickly by the rest of the team.” Using a combination of Autodesk Revit Structure and Autodesk Robot Structural Analysis software, they were been able to take existing design models created in architectural modeling software and develop, analyze, and optimize the structural frame of the stadium. "Within Revit Structure, we can write our own scripts that enable us to generate advanced geometry very, very quickly....Using Revit Structure in conjunction with Robot Structural Analysis, we’ve experienced a significant reduction in the time necessary to turn the design back around to the architect." - Erleen Hatfield Partner Revit was just the program the company needed to design and build the structure of the stadium. It allowed them to create high end visualisations while still being mathematically correct. SHoP Architects Design a hub for innovation in Africa.SHoP architects is an architectural firm in New York that is mostly know for its 3D renderings of the design concepts of the Botswana Innovation Hub. These designs were created for the sole purpose to help communicate their design ideas using Autodesk® 3ds Max® Design software, Software used:
“We relied on BIM and the software in the Building Design Suite to help us model our ideas. Autodesk® Revit® software was our primary design tool. It helped us explore ideas and engage with the design team—and the architectural community in Botswana—in ways that advanced the vision of the project.” Using Autodesk BIM solutions, they were able to explore ideas thanks to 3D models with the client and engineers. By reviewing the model in 3D, the client was able to see the intent of the design more clearly and provide feedback more quickly. The clients were able to better visualise not just how the building would look, but also how the design team envisioned many of the materials and stuctures coming together. Using these types of programs the company could easily record and recall information with consistency and speed. In particular the use of Product Data Management systems that can store the whole design and processing history of a certain product, for future reuse and upgrade. I think that they chose the best software available. The rendered image is well know for its quality so they couldn't have done a better job. By using four different programs they were able to create perfection down to the smallest detail. John Harder & Company Designs with the help of Solid EdgeJohn Harder & Company have the ability to design, verify and build a product all at once. The company focuses on specialized, custom-built attachments designed to fit its customers’ individual requirements. It designs to fit customers’ individual requirements to solve material handling problems with high-quality, special attachments that have durability and long life. They are able to do all this with the help of Solid Edge - a 2D/3D CAD program. Mainly used for 3D design, simulation, manufacturing and design management which was exactly what the company needed. To stay competitive and maintain itself as one of the largest makers of specialty forklift attachments, the company has stayed current with the most productive engineering software tools available. In the very beginning the company switched from the traditional drawing methods to 2D design software. Later the company transitioned to 3D solid modeling, selecting Solid Edge software. “Design tasks that took six hours on a drawing board dropped to about four hours using 2D computer-aided design (CAD), and then to 15 minutes with 3D Solid Edge,” says Mike Peterson, president of the Saint Louis-based company and a former aerospace engineer. The company recently adopted Solid Edge Simulation to extend its engineering capabilities with integrated stress analysis. “Manual stress analysis is time-consuming to verify alone, so we added Solid Edge Simulation about three years ago,” Peterson says. “We use simulation every week. It gives you an added feeling of security and has helped prevent some designs that were too weak. Solid Edge Simulation used early in the development process provides a good, easy way to visualize and prove a design.” A part of the design process is to quote jobs to the customers. “We needed to validate assemblies, not just parts,” notes Peterson. When Siemens PLM Software developed a new add-on FEA package for multi-part assemblies ‒ Solid Edge Simulation ‒ the company dropped the third-party tools in order to benefit from a CAD-embedded solution that could be used early in the job-quoting and design processes. “With CAD-embedded simulation, we can verify manual calculations but don’t have to depend on a third-party package that is not integrated,” says Peterson. “Embedded FEA cuts cost and avoids time-delaying outsourced FEA. We can just do it ourselves.” “Solid Edge Simulation enhances our opportunities and provides us with confidence in our designs.” Rob Jones Sales and Engineering JHC Scott Markewitz - Photoshop Lightroom user Scott Markewitz is recognized as one of the most influential outdoor photographers in the industry.professional photographer interested mostly in portraiture, lifestyle, and commercial photography. After watching photographers at work he came to realise how he loved the process of capturing the right shot so he gave it a try. Using Lightroom He explains how Lightroom is an "easy-to-use tool that is very useful for giving images different treatments". Lightroom helps this photographer transform photos into interesting and eye-catching images. Scott explains how he uses the program to balance highlights and shadows and mid-tones which is really easy to do as once you upload the photo the settings appear on the right hand-side. The photographer really love the ability to have presets and sync them to a whole batch of images so I can get started on a level playing field and work through large numbers of images quickly. The Process I started out mostly in editorial, but today I work a lot in commercial areas. I really enjoy the entire process of it. I get to be more involved in developing the initial set up for a shot based on what I envision the end result will look like. Shooting, seeing the results, and delivering the end image—there is nothing more rewarding for me than when a client is happy with the result and really feel it in their gut, too. I am always pushing the limits to develop a unique style, wherever I am, no matter what the conditions. It’s more important than ever to stay on top of current image trends and have the most up-to-date software. Getting new updates and features instantly as part of my Adobe Creative Cloud membership is a great advantage over having to constantly buy software upgrades. It helps me get the newest innovations quickly, as soon as they are available, rather than waiting for an entire new version to come out, and that’s wonderful. I already use Photoshop CC for some photo retouching, and I use Adobe Bridge, InDesign CC, Acrobat XI Pro, and Illustrator CC software for portfolio layouts. So everything I need is available in Creative Cloud. Image manipulation programsAdobe PhotoshopAdobe Photoshop is one of the most popular image manipulation programs on the market. It is used mostly for image manipulation, painting & drawing, typography, illustration, page layout, web images and designing graphics. Its uses range from full featured editing of large batches of photos to creating intricate digital paintings and drawings that mimic those done by hand. This program is used in many industries but is mostly used by: (Organisations and Companies)
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Practice makes perfect so even if one is just a beginner he/she can eventually learn how to effectively use the program. Some might not agree on using this kind of software and prefer to use traditional methods by trying to take the 'perfect photograph'. Personally I think that photographers should be able to get the basic idea of an image, take it and then transfer it into Photoshop to perfect it. One cannot consistently photograph a subject in the perfect lighting, in the perfect scene, with no blemishes and at the perfect pose. Although some take the editing to an extreme, I agree with photographs being edited rather than just leaving them as they are when first taken, because using photoshop to a certain extant enhances the beauty of the image. Adobe LightroomLightroom is the essential tool for organizing, editing, and sharing your photography. This program is aimed for more professional photographers and although its is also used to edit images it is a bit more complex than Photoshop. Lightroom was created for the main purpose of managing a large number of images, keeping them organized in one place. The program is a database-driven image management software that automatically reads image metadata such as the camera model, date/time captured, aperture, shutter speed, ISO, white balance and more. This program is used:
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Lightroom can handle the majority of editing, helping to create a streamlined workflow. Then, when retouching is needed, Photoshop steps in and finishes the job. Same as before I personally think that photographers should enhance the quality of the images by using these programs rather than leaving them as is. Adobe illustratorIllustrator is used by designers and artists to create scalable vector artwork. One can create clean visual compositions that can be scaled without loosing their quality. Typically used to create illustrations, drawings, infographics, packaging design, wireframes for digital paintings, charts, graphs, logos, diagrams, magazine editorials, business cards, website mockups and more. Used by:
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It is written that “sketching by hand allows a designer to capture an idea quickly". This is however debatable as graphic tablets today allow digital sketching which is just as quick. Most illustrators and designers today use digital media to produce their artwork although some still prefer a pen and a piece of paper. InDesginInDesign is a software create for desktop publishing. It is a combination of two programs, Pagemaker and Adobe Illustrator . It can be used to create works such as posters, menus, flyers, brochures, magazines, newspapers and books. Its purpose is to take the elements that one creates in Illustrator and Photoshop and put them together in one place. Used by: Print designers, Graphic Designers, Publishers. Advantages:
Although this program is fairly similar to Illustrator they do have their differences. Illustrator is a great design option if one works with only one page, Adobe InDesign steps up the design functionality by being an ideal option for designing print media that is multiple pages. This means InDesign can be used to design and produces books, multi-page brochures, full-color magazines, business catalogs, and any other print media option that requires multiple pages. Where Illustrator works best is with projects that are more graphics heavy, InDesign works well with more text heavy projects. Illustrator is the option to go to for any project that has a master layout. With layouts, more user-friendly type-wrapping tools are available. These programs are two great design tool options that both excel in different ways. Returning to the argument that I wrote about in the post before this, some still prefer traditional media over using programs such as this. When it comes to printing the process is more time consuming. Printmaking, mono prints and hand painted illustrations are just some traditional methods which are still evident in this era. A perfect example would be the newspaper, still printed by hand. On the other hand magazines are all produced digitally most probably using Indesign. Computer Aided Design programsRevitAutodesk Revit Architecture is specifically built for Building Information Modelling which means that it is an architectural design and documentation software application created by Autodesk for architects and building professionals. Used by: Advantages:
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Audodesk AutocadAutocad is an application used for 2D and 3D design and drafting. Built to help people design buildings, products, or public spaces, without having to draw up plans by hand. Used by:
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Sketch UpSketchUp also known as Google Sketch up is another 3D modelling computer program. There exists both free (SketchUp Make) and a paid version (SketchUp Pro). Equipped for a wide range of drawing applications including architectural and interior design, civil and mechanical engineering, film and even video game design. Users:
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RhinoAnother 3D modelling Program called Rhinoceros can create, edit, analyze, document, render, animate, and translate accurate 3D geometry. It is more complex than the programs mentioned above. Users:
CAD programs VS Traditional Drafting In the last few years there was a dramatic change in the design industry due to applications that started being available. I decided to write about the difference between using a computer aided design program and traditional drafting methods since the programs mentioned above are all used for 2D or 3D design. Listed below are some examples of why CAD is preferred to drawing boards and hand drawn plans.
These are just a handful of the many versatile examples and uses of computer-aided design software.
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Rita Curmi19 year old studying for a Degree in Spatial Design at the Malta College of Art & Design. ArchivesCategories |